Social Media Branding
Wild Performance is a logo which was created for a friend of mine who wanted to start his own personal training page on Instagram. He wanted a logo that related to his occupation of working as a Marine but was not too obvious. As a pair we came up with the name 'Wild Performance' which was inspired from his time away in the jungle and the way the gym brings out his animal instincts.
When designing this logo I wanted to keep it simplistic so it could be easily viewed on the Instagram profile. I add slashes to 'WILD' to represent an animals claw mark. I also added a circle to balance the space but also to be used in the future as a simplified symbol of the brand. Both versions of the colour use the gradient effect which was inspired by an image of a jungle.
